Color Wow Raise The Root

All-day root lift + volume, never sticky or stiff, heat protection

WHY IT'S WOW

• Delivers major root lift without feeling stiff or sticky
  
• Contains proprietary elastomers that form a “spring” at the roots
  
• Root lifter that can be used on wet or dry hair
  
• Non-yellowing; Never sticky or stiff for bouncy, natural styles